Coca-Cola announces new bespoke custom typeface



View all posts

Joining the ranks of other large corporations like IBM, General Electric, and Intel, Coca-Cola announced a new custom typeface last week. The new typeface is named “TCCC Unity” (an acronym of The Coca-Cola Company), and according to Coca-Cola’s vice president of global design James Sommerville, TCCC Unity “encapsulates […] Coca-Cola’s past and its American modernist heritage.”

TCCC Unity has “geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x-height ensures it works in physical and digital environments.” The typeface also incorporates some more visually interesting pieces of flair with the drop shape in the lowercase A and the Coca-Cola dash as the top of the lowercase T.

Related: Designers’ favorite typefaces

coca-cola font examples

Coca-Cola joins other companies like YouTube and Nokia in using one universal typeface to unify the branding initiative and, in turn, making it easier to generate quick advertising campaigns.

What do you think of the recently released custom typefaces for Coca-Cola and IBM? Are these typefaces you’d use in your designs or everyday life? Let us know what you think on Twitter!


Will Fanguy
Digital content wrangler at InVision | UX enthusiast | Recovering educator | Shameless nerd & GIF connoisseur | Hockey fan (Go Preds!) | Oxford comma or death | It’s pronounced FANG-ee

Join over 3 million designers

Who get our content first.

No sales pitches, no games, and one-click unsubscribe.

Over 3 million designers
get our newsletter
every week

Find out why

Get awesome design content in your inbox every week

Just like over 3 million of your fellow designers do.

Plus get 3 free downloads, just for signing up.

Give it a try—it only takes a click to unsubscribe.

Thanks for signing up!

You should have a thank you gift in your inbox now—and you'll hear from us again soon!

Prototype better experiences with InVision

Just like over 3 million of your fellow designers do.

I agree to InVision's Terms of Service.

Want a free t-shirt?

Join the 3 million+ designers who get our newsletter weekly for your chance to win!

We hate spam as much as you do, and you can unsubscribe anytime.

Double your chances to win!

Tweet and automatically get a second entry

Tweet Now

No Thanks

Stay in touch!

We share news, freebies, and more on Twitter.

Follow us