Free e-course—Principles of UX Design



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Good UX design boils down to being an advocate for your user, both before, during, and after a product build. But how exactly do you do that?

Enter our newest e-course: Principles of UX Design by Timothy Embretson, Best Buy’s Director of UX. To those who’ve heard about UX and want to know what it is, why it’s so important, and how to become an advocate for it: this e-course is for you.


About the course

In its 9 chapters, Principles of UX Design captures how to research your user, create personas and mental models, what your information architecture might look like, how to inject UX design understanding into the decision making process, and much more.

Each installment builds on the last, so your knowledge and understanding grows week by week. By the course’s conclusion, you’ll not only understand the value of UX, but you’ll know how to put that knowledge to work.

It’s also absolutely free. Want in? Sign up!

About the author


Timothy Embretson grew up on a small Iowa farm where he learned to appreciate solving problems with simple ideas. Armed with a degree in graphic design and a passion to advocate for users above all else, he has helped businesses of all sizes solve complex problems. He is currently challenging traditional retail at Best Buy in Minneapolis, Minnesota.


Kayleigh Karutis
Kayleigh got her start as a news reporter, and she still considers that time she wrote the entire paper among her greatest achievements.

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