Design Disruptors Design Disruptors

Design Disruptors

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How design became
the new language of business - a documentary by InVision

Documentary by InVision

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About The Film

THE 21ST CENTURY HAS SEEN MASSIVE CHANGE IN THE WORLD OF BUSINESS. TRADITIONAL INDUSTRIES HAVE BEEN SHAKEN TO THEIR FOUNDATIONS BY STARTUPS THAT SEEM TO SPRING UP OUT OF NOWHERE.

HOW ARE THEY DOING IT? WITH DESIGN.

IN DESIGN DISRUPTORS, YOU'LL MEET TOP DESIGNERS AT THE WORLD'S SMARTEST COMPANIES, AND DISCOVER HOW DESIGN HAS BECOME THE NEW LANGUAGE OF BUSINESS.

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Mike Davidson MikeCreated with Sketch.

Twitter — Vice President, Design

The impact of design

It takes monumental improvement for us to change how we live our lives. Design is the way we access that improvement.

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Jenny Arden Jenny

Google — UX Design Lead

DESIGN AS CONNECTION

Design is human. It’s not about “is it pretty,” but about the connection it creates between a product and our lives.

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Bob Baxley Bob

Pinterest — Head of Product Design

The true nature of design

Like all forms of design, visual design is about problem solving, not about personal preference or unfounded opinion.

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Katie Dill

Airbnb — Head of Experience Design

Problem solving with design

Great designers don't see problems and solutions alone—they see stepping stones for a coherent, intentional journey.

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Braden Kowitz

Google Ventures — Design Partner

GREAT DESIGN CREATES POWER

Understanding how design directly impacts your user makes you powerful. That power makes you dangerous to incumbents.

Meet the Disruptors

disruptors
  • Twitter
  • Evernote
  • Netflix
  • Google Ventures
  • Google
  • Facebook
  • Mailchimp
  • Dropbox
  • Pinterest
  • Zendesk
  • Salesforce
  • Airbnb
  • Xero
  • Coursera
  • Hubspot
  • Eventbrite
  • Spotify
  • Etsy
Design Disruptors Design Disruptors

Design Disruptors

design. changes. everything.

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documentary by invision