Product positioning

Figuring out how to bring a product to market requires product positioning, a strategic cross-functional exercise used to better understand where your product fits in the market and why it is a better alternative to your competitors.

Product usage is also a key component of positioning, helping teams see the value it brings to your customers by organizing ideas and research into a single exercise to bring a better understanding to your team.

What is product positioning?

Product positioning is a strategic exercise used by design and product teams to understand where a product fits in the current market.

Product positioning visualizations can take the form of a blank space divided into sections where teams can align on launch or relaunch dates, market category, competitor’s data and messaging, and many more details surrounding a product’s marker placement.

What does product positioning do?

Product positioning allows your and your team to better understand the place a product occupies in the mind of your customer.

It allows your team to plan and align on go-to-market efforts and determine the value of a product with customers prior to its launch. 

Try product positioning in your next design or product planning session.

Now that you know, use that new knowledge and collaborate in real time on a digital whiteboard

Transformative collaboration for all the work you do