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The New Design Frontier
An industry-spanning report that redefines design maturity today. InVision surveyed thousands of companies to explore the relationship between design practices and business performance. Explore the highlights here, and download the full report now to transform the way you work.
Get the full reportA view of the design universe
2,200 companies
Thousands of organizations, including large enterprises, small businesses, agencies, and even those in the government and non-profit orbit, shared how design makes an impact.
24 industries
Every industry under the sun reported on the impact of design to their organizations. Journey deeper into banking, media, retail, professional services, and everything in between. Get the full report.
2,200 companies
Thousands of organizations, including large enterprises, small businesses, agencies, and even those in the government and non-profit orbit, shared how design makes an impact.
77 countries
Businesses spanning the globe weighed in, from North America to Latin America, Europe to Asia.
The design industry today
These are the key takeaways, behaviors, and outcomes of organizations defining design in business.
These are the key takeaways, behaviors, and outcomes of organizations defining design in business.
Delivering
rocket-powered results
Based on 2,229 respondents
Influencing product and strategy
Based on 2,180 respondents
Transcending team borders
Based on 2,229 respondents
So where’s the
liftoff?
Few benefit most
A select group of companies receives the most value from design for business. Just 5% of those surveyed are reaping the greatest benefits, and 41% of organizations have significant room to grow. Get the full reportto understand what this means for your business.
Based on 2,229 respondents
How design teams level up
Why are the efforts of some companies more impactful than others?
Understanding what differentiates high-performing design organizations is key to learning how your company can evolve and build a better bottom line. And most companies are only just scratching the surface of what’s possible. Explore the levels of the new design maturity model today.
Producers
Design makes it look good
These companies are focused on the most visible aspects of design—the pixels on the screen.
0%
of companies- Wireframes
- Design comps
- Interactive prototypes
- Product usability
Connectors
The workplace becomes a workshop
Design teams at these organizations have developed more collaborative processes, like joint working sessions and integrated tooling with non-design peers.
0%
of companies- Workshops
- Rapid sketching
- Stakeholder input
- Integrations between designer and developer tools
- Product usability
- Customer satisfaction
Architects
Design is a scalable operation
These companies have moved beyond basic participatory design processes and have shared ownership, role clarity, joint accountability with key partners, and more documentation of their now more substantial design practices.
0%
of companies- Daily standups
- Planning and prioritization
- Design briefs
- Written documentation
- Product usability
- Customer satisfaction
- Revenue
Scientists
Hypotheses and experimentation power design
Organizations at this level are masters of data-driven design with sophisticated practices for analytics, user research, and monitoring and measuring the success of specific efforts.
0%
of companies- Concept testing
- A/B tests
- Analytics data
- Product usability
- Customer satisfaction
- Revenue
- Project-specific metrics
- Funnel and conversion metrics
- Cost savings
- Time to market
- Entry into new markets
- Employee productivity
- Brand equity
Visionaries
Design means business
These companies are robust in all the dimensions of maturity, but what really separates them from the others is design’s involvement in strategy.
0%
of companies- Trendspotting and foresight
- Product market fit tests
- Vision artifacts
- Cross-platform strategies
- Product usability
- Customer satisfaction
- Revenue
- Project-specific metrics
- Funnel and conversion metrics
- Cost savings
- Time to market
- Entry into new markets
- Employee productivity
- Brand equity
- Design patents/IP
- Share price
Ready for liftoff?
Transform your business and download the 40-page report now.
Get these business-critical insights:
- Competition by industry, region and company size
- How design best practices improve the bottom line
- Where to focus to advance your design maturity
© InVision 2019