Reimagining the web design process
Gone are days of design projects that have a concrete list of deliverables. As web design and development continues to evolve, static web pages don’t cut it anymore....Read More
We’ve been making sense of the world around us through freehand drawing since the beginning of time. During the prehistoric period, we drew on cave walls. Today, we doodle to remember, to explain, to pass the time, and to get ideas out of our head quickly.
Drawing helps us articulate our thinking and understand big and small concepts—an essential part of problem-solving. So it makes sense that freehand drawing has been a staple of the design process for quite some time. And it’s no surprise that design sprints encourage drawing as an efficient collaborative tool to create freehand designs.
Freehand design is the process of designing ideas by hand. The goal with freehand design is to get your ideas out on the page. It doesn’t have to be pretty as long as people understand what you’re trying to say.
As the name suggests, freehand design can be a “freeing” experience because you’re not constrained by the pressures of creating a finished product. This makes it a collaborative tool that anyone can use, whether they have an artistic background or not.
Freehand design allows you to:
Freehand design and digital design complement each other.
Let’s say that the design process is a relay race. As a designer, you’re always tweaking how you get from point A (the beginning of a project) to point B (the final product). Freehand design is the early part of the race, setting you up for success in the end. You brainstorm and map out solutions using freehand design; then you execute the chosen solutions using digital design.
Freehand design and digital design used to be two distinct approaches. You would freehand design on paper and then you would either physically show your team, or scan your ideas so they could see them digitally.
Now, you have Freehand, which bridges the gap between the analog experience of traditional freehand design and prototyping. With Freehand, anyone on your team can sketch out wireframes, visual plans, presentations, and ideas—and anyone can give feedback on those freehand designs in real time.
You still have the simplicity of freehand design with the added bonus of being able to turn low-fi prototypes into hi-fi prototypes faster. So your team can use drawing to discover new design solutions and so much more.