01
Atlassian
Designs across the seams
Atlassian
02
Intuit
Designs for delight
Intuit
03
Gap Inc.
Learning with fast feedback
Gap Inc.
04
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
05
USAA
Designed to scale
USAA
06
Crate and Barrel
Passion and craft
Crate and Barrel
07
IBM
Restless reinvention
IBM
08
Herman Miller
Design heritage
Herman Miller
09
Nationwide
Partners in design
Nationwide
10
Google
Always learning
Google
11
Capital One
Customer connections
Capital One
12
Pinterest
Mission driven
Pinterest
13
Shopify
A north star
Shopify
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14
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
15
Netflix
Freedom and flexibility
Netflix
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Artboard
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Uncover the design DNA that makes Nationwide exceptional

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8

Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

15

Companies

Explore

86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

01
Atlassian
Designs across the seams
Atlassian
02
Intuit
Designs for delight
Intuit
03
Gap Inc.
Learning with fast feedback
Gap Inc.
04
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
05
USAA
Designed to scale
USAA
06
Crate and Barrel
Passion and craft
Crate and Barrel
07
IBM
Restless reinvention
IBM
08
Herman Miller
Design heritage
Herman Miller
09
Nationwide
Partners in design
Nationwide
10
Google
Always learning
Google
11
Capital One
Customer connections
Capital One
12
Pinterest
Mission driven
Pinterest
13
Shopify
A north star
Shopify
background Layer 1
background Layer 1
14
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
15
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
More companies
More companies
\

Heidi MuncNationwide

Jürgen SpanglAtlassian

Margaret LeeGoogle

Greg SchulerGap Inc.

Lionel MohriIntuit

Ryan PageCapital One

Jason HarveyCrate and Barrel

Abigail Hart GrayNorthwestern Mutual

Meriah GarrettUSAA

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