01
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
02
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
03
Shopify
A north star
Shopify
background Layer 1
background Layer 1
04
Capital One
Customer connections
Capital One
05
Pinterest
Mission driven
Pinterest
06
Google
Always learning
Google
07
Nationwide
Partners in design
Nationwide
08
More companies
More companies

Uncover the design DNA that makes Netflix exceptional

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The
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Project
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Project
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8

Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

15

Companies

Explore

86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

01
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
02
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
03
Shopify
A north star
Shopify
background Layer 1
background Layer 1
04
Capital One
Customer connections
Capital One
05
Pinterest
Mission driven
Pinterest
06
Google
Always learning
Google
07
Nationwide
Partners in design
Nationwide
08
More companies
More companies

Andy LawNetflix

Diógenes BritoSlack

Lynsey ThorntonShopify

Ryan PageCapital One

Meredith BlackPinterest

Margaret LeeGoogle

Heidi MuncNationwide

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