1
USAA
Designed to scale
USAA
02
Crate and Barrel
Passion and craft
Crate and Barrel
03
IBM
Restless reinvention
IBM
04
Herman Miller
Design heritage
Herman Miller
05
Nationwide
Partners in design
Nationwide
06
Google
Always learning
Google
07
Capital One
Customer connections
Capital One
08
Pinterest
Mission driven
Pinterest
09
Shopify
A north star
Shopify
background Layer 1
background Layer 1
10
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
11
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
12
More companies
More companies
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Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

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Companies

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86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

1
USAA
Designed to scale
USAA
02
Crate and Barrel
Passion and craft
Crate and Barrel
03
IBM
Restless reinvention
IBM
04
Herman Miller
Design heritage
Herman Miller
05
Nationwide
Partners in design
Nationwide
06
Google
Always learning
Google
07
Capital One
Customer connections
Capital One
08
Pinterest
Mission driven
Pinterest
09
Shopify
A north star
Shopify
background Layer 1
background Layer 1
10
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
11
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
12
More companies
More companies
\

Ryan PageCapital One

Meriah GarrettUSAA

Jason HarveyCrate and Barrel

Doug PowellIBM

Ryan GanssHerman Miller

Heidi MuncNationwide

Margaret LeeGoogle

Meredith BlackPinterest

Lynsey ThorntonShopify

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