01
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
02
USAA
Designed to scale
USAA
03
Crate and Barrel
Passion and craft
Crate and Barrel
04
IBM
Restless reinvention
IBM
05
Herman Miller
Design heritage
Herman Miller
06
Nationwide
Partners in design
Nationwide
07
Google
Always learning
Google
08
Capital One
Customer connections
Capital One
09
Pinterest
Mission driven
Pinterest
10
Shopify
A north star
Shopify
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background Layer 1
11
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
12
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
More companies
More companies
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8

Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

15

Companies

Explore

86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

01
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
02
USAA
Designed to scale
USAA
03
Crate and Barrel
Passion and craft
Crate and Barrel
04
IBM
Restless reinvention
IBM
05
Herman Miller
Design heritage
Herman Miller
06
Nationwide
Partners in design
Nationwide
07
Google
Always learning
Google
08
Capital One
Customer connections
Capital One
09
Pinterest
Mission driven
Pinterest
10
Shopify
A north star
Shopify
background Layer 1
background Layer 1
11
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
12
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
More companies
More companies
\

Margaret LeeGoogle

Abigail Hart GrayNorthwestern Mutual

Ryan PageCapital One

Jason HarveyCrate and Barrel

Meriah GarrettUSAA

Doug PowellIBM

Ryan GanssHerman Miller

Heidi MuncNationwide

Meredith BlackPinterest

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