01
Intuit
Designs for delight
Intuit
02
Gap Inc.
Learning with fast feedback
Gap Inc.
03
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
04
USAA
Designed to scale
USAA
05
Crate and Barrel
Passion and craft
Crate and Barrel
06
IBM
Restless reinvention
IBM
07
Herman Miller
Design heritage
Herman Miller
08
Nationwide
Partners in design
Nationwide
09
Google
Always learning
Google
10
Capital One
Customer connections
Capital One
11
Pinterest
Mission driven
Pinterest
12
Shopify
A north star
Shopify
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13
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
14
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
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8

Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

15

Companies

Explore

86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

01
Intuit
Designs for delight
Intuit
02
Gap Inc.
Learning with fast feedback
Gap Inc.
03
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
04
USAA
Designed to scale
USAA
05
Crate and Barrel
Passion and craft
Crate and Barrel
06
IBM
Restless reinvention
IBM
07
Herman Miller
Design heritage
Herman Miller
08
Nationwide
Partners in design
Nationwide
09
Google
Always learning
Google
10
Capital One
Customer connections
Capital One
11
Pinterest
Mission driven
Pinterest
12
Shopify
A north star
Shopify
background Layer 1
background Layer 1
13
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
14
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
More companies
More companies
\

Lionel MohriIntuit

Greg SchulerGap Inc.

Abigail Hart GrayNorthwestern Mutual

Meriah GarrettUSAA

Jason HarveyCrate and Barrel

Doug PowellIBM

Ryan GanssHerman Miller

Heidi MuncNationwide

Margaret LeeGoogle

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