01
Gap Inc.
Learning with fast feedback
Gap Inc.
02
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
03
USAA
Designed to scale
USAA
04
Crate and Barrel
Passion and craft
Crate and Barrel
05
IBM
Restless reinvention
IBM
06
Herman Miller
Design heritage
Herman Miller
07
Nationwide
Partners in design
Nationwide
08
Google
Always learning
Google
09
Capital One
Customer connections
Capital One
10
Pinterest
Mission driven
Pinterest
11
Shopify
A north star
Shopify
background Layer 1
background Layer 1
12
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
13
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
More companies
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8

Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

15

Companies

Explore

86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

01
Gap Inc.
Learning with fast feedback
Gap Inc.
02
Northwestern Mutual
Growing design collaboratively
Northwestern Mutual
03
USAA
Designed to scale
USAA
04
Crate and Barrel
Passion and craft
Crate and Barrel
05
IBM
Restless reinvention
IBM
06
Herman Miller
Design heritage
Herman Miller
07
Nationwide
Partners in design
Nationwide
08
Google
Always learning
Google
09
Capital One
Customer connections
Capital One
10
Pinterest
Mission driven
Pinterest
11
Shopify
A north star
Shopify
background Layer 1
background Layer 1
12
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
13
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
More companies
More companies
\

Margaret LeeGoogle

Greg SchulerGap Inc.

Ryan PageCapital One

Meriah GarrettUSAA

Abigail Hart GrayNorthwestern Mutual

Jason HarveyCrate and Barrel

Doug PowellIBM

Ryan GanssHerman Miller

Heidi MuncNationwide

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