01
Crate and Barrel
Passion and craft
Crate and Barrel
02
IBM
Restless reinvention
IBM
03
Herman Miller
Design heritage
Herman Miller
04
Nationwide
Partners in design
Nationwide
05
Google
Always learning
Google
06
Capital One
Customer connections
Capital One
07
Pinterest
Mission driven
Pinterest
08
Shopify
A north star
Shopify
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background Layer 1
09
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
10
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
11
More companies
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8

Industries

What powers great design? We studied design-forward companies and found one thing in common: they all do it differently. Organizational structure, design process, tool stacks, and more play a significant role in how they achieve competitive advantage through design.

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Companies

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86%

Use a Design System

36%

Hybrid Org

29%

Decentralized Org

36%

Centralized Org

1 : 3

Designers to Engineers

Deep dive into these organizations to see how their unique approaches enable them to succeed.

01
Crate and Barrel
Passion and craft
Crate and Barrel
02
IBM
Restless reinvention
IBM
03
Herman Miller
Design heritage
Herman Miller
04
Nationwide
Partners in design
Nationwide
05
Google
Always learning
Google
06
Capital One
Customer connections
Capital One
07
Pinterest
Mission driven
Pinterest
08
Shopify
A north star
Shopify
background Layer 1
background Layer 1
09
Slack
Working transparently
Slack
slack-thumb-layer1
slack-thumb-layer2
10
Netflix
Freedom and flexibility
Netflix
Artboard
Artboard
11
More companies
More companies

Ryan PageCapital One

Jason HarveyCrate and Barrel

Doug PowellIBM

Ryan GanssHerman Miller

Heidi MuncNationwide

Margaret LeeGoogle

Meredith BlackPinterest

Lynsey ThorntonShopify

Diógenes BritoSlack

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