Business Impact of Design

Alen Faljic


Maria Pereda


Alison Rand


The world needs designers now more than ever — to lead human-centered approaches to challenges that range from pandemics to social justice to climate change. But as economies slow, business budgets will tighten, and designers must continue to communicate their work’s value.

In this InVision Talk, Alen Faljic, Founder and CEO of d.MBA, Maria Pereda, Director of Design at Clio and a d.MBA alumnus, and Alison Rand, Head of Design Operations at InVision will discuss the importance of design to business and share key strategies to help convey its power, including building empathy for your stakeholders, applying business models to deliver design's impact, and quantifying your work’s influence on the bottom line.

Join us to:

  • Explore ways you can use design thinking to address business challenges, big and small
  • Learn tips to communicate design’s impact through numbers, metrics, and strategic arguments
  • Gain insights from an alumnus of the d.MBA program who have successfully employed these tools

Collaborate in real time on a digital whiteboard