Communicating Design System Value at Priceline

Rebecca Kerr


Wesley Martin


Getting buy-in for your design system can be a hard sell to cross-functional partners in business and engineering. The solution? Clever storytelling and a few good metaphors can bring the whole team on board with the benefits they can get from a unified, cohesive design language.

Please join us for this webinar featuring Rebecca Kerr, Principal Conversation & Content Strategist and Wesley Martin, Creative Operations Manager at Priceline to learn how the Priceline product organization became instant design systems evangelists.

You’ll take away:

  • A real-life example of a design system explainer that works for non-design stakeholders
  • Practical tips for building a design system story that fits your brand
  • Instant connection points that help developers see the value in design systems

Collaborate in real time on a digital whiteboard