DesignTalks: UX Research
Every platform — TV, web, or mobile — has unique strengths and weaknesses when it comes to interacting with Netflix. This is particularly true for TV, which might be stationary, but adds significant navigation, input, social, and needstate complexity. Our research has given our members a seat at the table, as we seek to uncover unmet needs and points that can inspire new product innovations. \n\nIn this talk, Zach will give three examples of cross-functional research collaborations that tapped into the collective knowledge of Netflix members and led to new, successful Netflix TV experiences.
Our users come from different backgrounds and walks of life. How do we create great products that account for the diverse needs of unique humans? Part of the solution lies in design research as you set, recruit, and gather perspectives to inform design. Xin will share practical case studies and learnings from her work at One Medical where she leads product research.
As UXers, we all want to build amazing, user-friendly products that users love and engage with. Click-through rates, page views, and conversion rates are often the metrics used to measure the success of a product. But these don’t always give us insights into our users’ experience.
The job of user research is to help us be more certain in our work. Being more certain keeps us from building the wrong thing, and allows us to design and strategize with more accuracy. But sometimes being more certain means being pragmatic, less precious, and more practical. Not every project affords enough time or budget for proper research, and that's okay. In this webinar, Gregg Bernstein, Senior Director of User Research for Vox Media (Vox.com, The Verge, Polygon, and more), will share how he’s scaling research to meet the needs of his product, editorial, and sales colleagues. He’ll walk through some common user research scenarios and questions, like how to get started when you don't know where to start.