How to execute a strategic feature launch—from development to adoption

Ryan Salomon


Eli Woolery


As a new year begins, product teams around the world and across industries are setting goals and striving for improved results when it comes to their launch strategy.

Building and executing on an annual product roadmap with features and launches that will actually deliver true value to customers—and to the business—is key. But how do you get there? With a well-structured launch strategy that spans the entire product lifecycle and is collaborative and inclusive every step of the way.

Join Ryan Salomon, Sr. Director, Product Management from Pendo Engage and Eli Woolery, Sr. Director, Collaboration from InVision Freehand as they explore the five steps in successfully bringing a feature to market, including:

  • Building a vision
  • Collecting and analyzing user feedback
  • Aligning your team
  • Going to market
  • Measuring effectiveness

Collaborate in real time on a digital whiteboard