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As companies become more user-centric, designers are expected to build and run research programs to figure out what users want. But how do you know what questions to ask? How do you synthesize all of the date you collect? Should you follow the best practices of other organizations?

In this DesignTalk, Hotjar's CEO and Founder David Darmanin reveals how to build your own methodology to better understand your users. You’ll also learn how qualitative research had a deep and powerful impact on the future of Hotjar.

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