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Product launch template

This free product launch plan template, created by the team at LaunchDarkly, will help your team align on a new product idea and plan its success. 

Use Template

Centralize your process from beginning to end with this product launch template

With LaunchDarkly’s tried and tested product launch template, your team will align, execute, and launch faster than ever.

You don’t need to start from scratch. Use LaunchDarkly’s product launch template to:

  • Align on launch deadlines
  • Prioritize tasks
  • Establish project requirements
  • Maintain clarity from brainstorming to completion

How to use

Step 1: Brainstorm the focus of your launch

Answer the question on stickies: “What story do we want to tell?” Then take the time to vote (with reactions!) on your favorite sticky, or combine a few to form a succinct plan.

Step 2: Sketch out your story

Be as specific or as abstract as you’d like, and get wild with your ideas. Use this time to collaborate and express messy thoughts—you can clean them up later.

Step 3: List high-level project needs and requirements

Clarify team needs and project goals.

Step 4: Wrap up the process and move to the planning stage

Work through three sets of ideas to develop a concrete plan for your launch. Discuss the following as a team:

  • Deliverables: What the customer will receive when you ship
  • Milestones: Important project moments you want to hit
  • Q&A: Feature questions and team responses

At the end of your workshop, your team will be aligned around a shared vision, goals, and tasks to execute your ideal feature launch.