Create user profiles of your target audiences
A user persona is a summary of a distinct target audience that helps teams like marketing, sales, product, and design understand their users better. It takes the traits of groups of users and transforms it into a single user profile to help teams visualize who their distinct end users are.
For example, if one of your target audiences is men over 35 who are interested in Design, a possible user persona could be Dave the Designer.
Creating user persona profiles of your customers can help you hone your messaging, inform your sales strategy, build better products, and deliver better experiences. Use this User Persona template to get started today.