Voice of the customer template

Translate customer comments into actionable insights

Whether it’s in an official research setting or through alternative customer interactions such as support chats, customer calls, social media, or others, your customers tell you a lot about what’s working and what’s not about your product.

While number-based measures and metrics are valuable in understanding the health of your product, Voice of the Customer (VoC) helps you gain insight into the emotions of your customers and get feedback that you otherwise wouldn’t get with just analyzing data.

The Voice of the Customer template helps you document and centralize insights that you gather from customers, and to translate these comments into actionable insights to improve the customer experience.