October 2014 Inside Design Articles

  • The Designer’s Guide to Building a Brand Story

    Oct 30, 2014 — A brand’s story is made up by every single touchpoint of our user’s experience, and it is our job as designers to arrive at a clear picture of how each scene should unfold. However, while Laura Busche worked with 90+ tech startup teams from every background imaginable, she noticed that storytelling doesn’t come easy. Here she shares a simple tool she designed: the Brand Storyboard.
  • Inside the Design Team at Fjord

    Inside the Design Team at Fjord

    Oct 28, 2014 — Fjord, a global service design consultancy that has been pioneering service design since 2001, has created services that make millions of people’s lives a little better every day. Today, we’re talking to Design Director Fran Merino about leaving a legacy, being a life-long student, and the need for time.
  • Just Enough Process

    Just Enough Process

    Oct 24, 2014 — Process. Blegh. To some of us it’s a dirty word, especially where overburdened process has handicapped speed of execution and sapped your team of agility and excitement. So, how much process is enough? In short it depends, but here are a few lessons Frank Yoo from Lyft learned on his quest for process nirvana.
  • Inside the Design Team at TheLadders

    Inside the Design Team at TheLadders

    Oct 22, 2014 — We sat down with Juan Rafael Lopez & Courtney O’Connell, designers at TheLadders, a job-matching and career improvement platform. Read what inspires them, their definition of success, and what pushing boundaries in design looks like.
  • Adobe MAX 2014: Coffee, Creatives, and the Cloud

    Adobe MAX 2014: Coffee, Creatives, and the Cloud

    Oct 16, 2014 — Adobe MAX was an action-packed experience filled with amazing giveaways, exciting announcements, and a real focus on the creative community. See what we thought the best parts were and why you should definitely go next year.
  • Inside the Design Team at SoundCloud

    Inside the Design Team at SoundCloud

    Oct 14, 2014 — SoundCloud is an audio platform that gives users unprecedented access to the world’s largest community of music and audio creators. Sarah Kranz, product designer at SoundCloud, gave us a sneak peek inside how her team crafts new features.
  • Inside the Design Team at Pivotal Labs

    Inside the Design Team at Pivotal Labs

    Oct 7, 2014 — Pivotal Labs began at the beginning of the agile movement with just a handful of people. Today, they have 11 locations across the world. We chatted with Jonathan Berger, Associate Director of Design at Pivotal Labs. We chatted to Jonathan about agile processes, demystifying design, and the importance of community.
  • Circles Conference 2014 – A Recap

    Oct 2, 2014 — Circles conference It has been more than a week since attending Circles Conference, and I am still impressed with just […]
  • From Agency Pro to Start-Up Newbie

    From Agency Pro to Start-Up Newbie

    Oct 1, 2014 — It came as a surprise to everyone when Rachel Ma gave up her agency job and decided to apply for an opening at a small tech startup. She shares four things she wishes she would have known before taking the leap.