Ben Peck is the Principal Product Designer at <a href=“”>Needle</a>, a personal shopping assistant chat tool used by brands such as Nike, Sonos, Taylormade, Stance, and more. Ben is also the co-founder of the <a href=“”>Front</a> Conference, a product design and management conference held in Utah, as well as the director of the <a href=“”>Product Design Association</a>, which has over 1,900 product designers and product managers.