Author

Dina
Chaiffetz

Dina is the Director of Product Strategy at Prolific Interactive, a mobile-focused product agency serving brands such as Sephora, American Express, 23andMe, Gap Inc. and HBO. With more than 10 years experience building and growing startup and enterprise products, Dina helps companies create experiences that strategically balance business goals and user needs. She frequently speaks and writes about how to use consumer psychology to better understand user habits and serves on the leadership team of mBolden in San Francisco.