Laura has 8 years of experience working for leading digital agencies, branding agencies and innovation labs. As a Senior UX Designer at the Daimler Innovation Lab “1886” she creates innovative digital products by combining user needs, business models and branding. Before working for Daimler she worked for brands such as Airbus, VW, BMW, Siemens, Migros and DHL. In her spare time she coaches young startups on digital product strategy and UX. She helps students enter the UX world by mentoring them and blogs about UX-related topics.