Michael is Director of User Experience at Lucidity, which was awarded Blockchain Startup of 2018 at The Blocks Awards and Best Marketing Analytics Attribution Platform at The DigiDay Tech Awards. He is an award-winning user experience designer, having founded and advised several companies ranging from the #1 paid social networking app in the iTunes store to the most used hospice software in the country. He loves turning ideas into tangible working products and believes in a holistic user experience that also includes elements outside the confinements of just the digital screen. He has helped companies like Grindr, Honda, EXOS, MC & Saatchi, Daily Associates, Ohio State University, HCHB, DivX, and Entertainment Arts. Michael has taught at UCLA and Cal State Long Beach and received his BA from UC Irvine.