Sarah Doody is a User Experience Designer, Entrepreneur, and Educator. She helps companies assess product ideas, understand customers, and design and optimize the experience. She created the popular weekly newsletter, The UX Notebook. Sarah is a contributing author to InVision, UX Magazine, UX Mastery, UX Matters, and has been published in the New York Times. Sarah is committed to helping people learn to think like a designer. She does this through online and in-person UX education programs on topics including user research, storyboarding, rapid prototyping, and creating a UX portfolio. In 2011, she created the curriculum for and taught General Assembly’s first 12-week UX immersive, the genesis of their popular UX programs which are now taught worldwide.