Joining the ranks of other large corporations like IBM, General Electric, and Intel, Coca-Cola announced a new custom typeface last week. The new typeface is named “TCCC Unity” (an acronym of The Coca-Cola Company), and according to Coca-Cola’s vice president of global design James Sommerville, TCCC Unity “encapsulates […] Coca-Cola’s past and its American modernist heritage.”
TCCC Unity has “geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x-height ensures it works in physical and digital environments.” The typeface also incorporates some more visually interesting pieces of flair with the drop shape in the lowercase A and the Coca-Cola dash as the top of the lowercase T.
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