Design

13 impressive statistics on user experience

4 min read
Jozef Toth  •  Nov 24, 2015
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Having trouble getting your organization to realize just how important a great user experience is? Jozef Toth, Senior UX/UI Consultant at Pfizer, rounded up some of the most powerful stats on UX.

1. Infinite scrolling can lower your bounce rate. Time.com’s bounce rate dropped 15 percentage points after they adopted continuous scroll.

2. In 10 years, a $10,000 investment in design-centric companies would have yielded returns 228% greater than the same investment in the S&P.

3. ESPN.com revenues jumped 35% after they listened to their community and incorporated suggestions into their homepage redesign.

4. Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing.

5. For every $1 spent on email marketing, the average return is $44.25.Twitter Logo

6. 88% of online consumers are less likely to return to a site after a bad experience.Twitter Logo

7. Slow-loading websites cost retailers £1.73 billion ($2.6 billion) in lost sales each year.

8. Judgments on website credibility are 75% based on a website’s overall aesthetics.Twitter Logo

9. First impressions are 94% design-related.Twitter Logo

10. 85% of adults think that a company’s mobile website should be as good or better than their desktop website.

11. In an evaluation of 200 small business websites, 70% of them didn’t display clear calls-to-action for anything on their home pages, such as specials, email newsletters, how-to guides, demos, and interactive tools.

12. 90% of people use multiple screens sequentially.Twitter Logo

13. You’re 279.64 times more likely to climb Mount Everest than click on a banner ad.Twitter Logo

This was originally posted at Cameron & Wilding.