Walmart recently announced a significant redesign of its website launching in May, complete with a visual makeover, new personalization elements, and dedicated sections for special shopping experiences.
In a blog post detailing the upcoming changes, Marc Lore, President and CEO of Walmart US Ecommerce, says the first big change is the look and feel of the site.
“To bring a more human element to the site, we’re featuring relatable photography that showcases real-life moments. Beauty and design extend across all items. Our goal is to make it compelling for customers to shop for whatever they are looking for—whether diapers, laundry detergent, or a new dining room table,” wrote Marc. “We’re also expanding our color palette and adding fonts to bring more vibrancy and depth to the site.”
The new design also puts more emphasis on white space and prioritizes personalization over the number of merchandising spots. The homepage will include a new section that showcases the top-selling items in a customer’s location as well as the customer’s local store profile.
“It just really kind of brings that [regional] flavor to life,” said Marc in TechCrunch. “You want the site to make shopping faster and easier, and when you’re showing those items that customers are trending towards, you’re actually making a faster shopping journey for them, which is ultimately the goal,” he says.
Lastly, Walmart is also investing in specialized shopping experiences for customers. For example, if you’re shopping for groceries each week, you want to quickly re-buy your household staples. On the other hand, if you’re in the market for a new couch, you want to find inspiration by browsing different styles.
Keep an eye out for Walmart.com’s new look next month.