Nili Metuki

Nili Metuki is the Vice President of insights at InVision, overseeing the UX research team and the product analytics team. In her role, she works with everyone across the company to bring customer empathy and deep understanding to the center of decision making on every level at InVision.

Throughout her career as a creative leader, she’s been building a focus on research and strategy. Prior to joining InVision, Nili spent 7 years at IDEO working across different industries to create better tools, services and experiences; helped build an innovation lab for Samsung; led UX and research for various start ups; and earned a doctorate in psychology to deepen her understanding of the nuances of human behavior.