Lessons from Design Leaders: Putting Customers at the Center of Design
As companies scale it’s easy to lose sight of a customer’s needs and forget about empathy. Maintaining a customer-centric design strategy is what separates industry leaders from the rest of them. During this chat, we’ll hear from design leaders Lawrence Lipkin, VP Design Strategy at Fidelity and Ruth Frank, VP Client and User Experience at Pitney Bowes alongside moderator, Eli Woolery, Director of Design Education at InVision.
They’ll discuss practical steps for making customer-centered design and product decisions. In addition, they’ll share ways to build empathy through research, how to incorporate customer feedback into rapid prototyping, and more.