Data-Driven Design at Domo
Designers today must think beyond design and be proficient in business to gain credibility to develop great products.
The product team at Domo understands this well. They used InVision to perfect the art of communicating design’s ROI to executive stakeholders — to help secure additional design resources and support.
In this business-focused InVision Talk, we’ll sit down with Domo’s Chad Heinrich, VP of UX, and Jason Longhurst, Creative Director of Product Story & UX Design Team Lead, to learn how they built a culture of data-driven decision making within their design team.
We’ll explore ways to:
- Align product and executive teams around a single source of truth
- Collaborate with customers and partners throughout the design process
- Prove the ROI of design by communicating in the voice of the business