Breaking rules

Dom Goodrum

Today's product teams are built to move fast and ship products, from the practices they use to solve problems, to how seating pods bring disciplines together. Process and guidelines set the foundation for how teams work. But when folks start referring to these guidelines as “rules,” the evolution of our practices slows down. Product teams need to figure out when to break the rules in their pursuit of building better products.

Join us for a DesignTalk with Dom Goodrum to learn about 5 practices the Percolate team uses to evolve their product design process.
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Dom Goodrum

As Percolate’s Vice President of Design, Dom Goodrum leads the company’s holistic approach to design and creates work that encapsulates the company’s product, marketing, and employee experience. Before joining Percolate in 2011, Dom led award-winning projects for agencies Barbarian Group and Poke London. He’s been named by Business Insider as one of the top 75 designers in technology and regularly shares lessons at education and industry events, including Inside Intercom, Click NY, Internet Week Europe, 30 Weeks, and Delve.

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