Creating a habit of research

Sarah Doody

Want to create a product people love? You have to get into the habit of doing more research. The problem is that most teams mistakenly believe research is time consuming and expensive. If you get into the habit of doing fast and frequent feedback, you’ll glean critical insights that inform every product decision and prevent you from building something people don’t want.

Join us for a DesignTalk with Sarah Doody to learn how to establish a research schedule and choose research activities that fit your timeline and budget.
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Sarah Doody

Sarah Doody is an NYC-based user experience designer and product strategist. She helps startups launch their initial product, and she also helps companies already in market optimize their user experiences.

Sarah also teaches about UX—she co-developed and taught General Assembly's first 12-week UX course. Sarah writes about UX, design, and technology on her website,, and publishes a popular UX newsletter, The UX Notebook. Sign up for free at

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