DesignTalks: UX Copy

Biz Sanford, Ada Powers, Sara Walsh, & Lauren Pope

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Give products the power to speak.

Join four UX experts as they talk process, inclusive UX copy, how UX writers and designers can better collaborate, and how to improve forms with great copy. No long, drawn-out presentations—just 30-minute talks with actionable advice you can apply to your work today.

Biz Sanford

Biz has spent the last three years building products and tools that help more than 600,000 Shopify entrepreneurs grow their businesses. She manages Shopify’s voice and tone, sets content standards, and teaches the entire organization how to write their own great content.

Words and the design process

When it comes to building products, some people might think of content as a final flourish, words on a page or screen that can be written just before launch. But we know thoughtful, consistent interface content is a core element of a well-designed user experience. In this talk, we look at how to incorporate content throughout the design process, including:


  • Sketching with words
  • Wireframing the right amount of content
  • Polishing content in high-fidelity mockups
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Ada Powers

Ada is a queer and trans writer, designer, and organizer working to create a more compassionately-connected world. When she's not busy with her day job at a mid-size startup, where she does a mix of research, coding, and UX writing, she's volunteering, building community, traveling, and spending time with the people she cares about.

Inclusive UX copy: Making words work for everyone

Nobody knows this like you do: Words have power, and the ones we choose—wittingly or not—both reveal and shape beliefs about the world we live in. How can we rise to the obligations and opportunities in our work as writers to think critically and empathically about the people whose lives intersect with our content? In this talk, we’ll discuss:


  • Applying modern accessibility best practices to your copy
  • Writing competently and sensitively about non-mainstream communities
  • Considerations for creating interactions around variable content
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Sara Walsh

Sara Zailskas Walsh is an experience designer, content strategist, and writer who heads up enterprise content practices for Her background spans journalism, UX design, ecommerce, and children’s book publishing.

Designing the conversation: Don’t forget your online forms

We spend a lot of time designing great experiences, but we often skip giving due diligence to online forms. Fields without context, inappropriate tooltips, abrupt marketing messages, premature error messages that sound robotic—all these things slow down users, or force them to stop what they’re doing and close the page. This talk will cover:


  • How forms fit into the conversations you design
  • Sara’s #1 tactic to help you determine the information you need in your form.
  • A sample form field strategy that took a completion rate from 26% to 92%.
  • A framework for tackling error messages.
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Lauren Pope

Lauren is a freelance content strategist from beautiful, briny Brighton in the UK. Since starting her career in content in 2007, she’s worked both in-house and agency-side, building a creative, strategic, and UX skill-set. Lauren has led content and comms programmes for some of the world’s biggest brands, including adidas, American Express and Microsoft Mobile.

Art and copy: bridging the gap between design and content

In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today—and getting content and design practitioners to work together more closely—can transform your work for the better. In this talk, Lauren will look at:


  • Why content and design skill-sets are so complementary.
  • The importance of having a strategic ‘North Star’.
  • How to come up with working principles for a blended team.
  • Pair working and how it can transform how you approach things.
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