Differentiating with design

Poornima Vijayashanker

We know the impact design has on user experience and a product's adoption. But many product designers miss the opportunity to use design as a product positioning strategy.

In this webinar with Poornima Vijayashanker, Founder of Femgineer and former Founding Engineer at Mint, you'll learn how companies have effectively positioned based on design—and how to evaluate a competitor's design to position your own offering.
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Poornima Vijayashanker

At Mint, Poornima helped build, launch, and scale the product until its acquisition by Intuit. She then launched Femgineer, an education company for tech professionals and entrepreneurs who want to learn how to build software products and companies. She's the author of How to Transform Your Ideas into Software Products and Present! A Techie's Guide to Public Speaking with Karen Catlin.

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