Frustration drives people to sign up for products in hopes of improving their lives. Once you define the space between the intolerable "before" and the ideal "after", it's easier to identify key moments in the customer journey and match them to design patterns.
Samuel Hulick will share strategies to help you stop hemorrhaging signups and create quality onboarding experiences that target your users' frustrations.
Samuel Hulick is the author of The Elements of User Onboarding. UX-savvy, he's taken his cat-like curiosity for measuring UX impact to become an expert in onboarding. His approach is shaped by over a decade of web experience, theories taken from behavioral psychology, video game design, and even filmmaking.