How to coach design experiments

Alissa Briggs

"Innovate or Die." Leaders know that design experiments are critical for innovation and a company's success, but simply asking teams to run experiments isn't enough. Real culture change—particularly in Enterprise environments—requires a new type of embedded design leader: the Experiment Coach.
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Alissa Briggs

Alissa is Director of User Experience at Brigade, where she brings a strategic approach to crafting impactful and evocative user experiences. Previously, Alissa led the design at Intuit. Alissa holds advanced degrees in Human-Computer Interaction and Computer Science from Carnegie Mellon University.

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