User interviews are a great way understand your users’ motivations, but some ideas are hard to verbalize. Plus, traditional 1-on-1 interviews lack flexibility and don’t get to the core of human emotions.
In this DesignTalk, we’ll learn how to use generative research tools—or hands-on exercises—to understand your users' motivations. You’ll learn how to uncover unspoken desires, expectations, and lifestyle habits. By the end of the webinar, you’ll have a variety of activities to use to take the speculation out of product decisions and surface new customer opportunities.