Indispensable business knowledge for designers

Jane Portman

A huge mindset gap exists between designers and their clients, causing problems for both sides. If you bridge this gap using business knowledge, you become a truly indispensable high-touch consultant.

In this talk, learn what business skills you need (copywriting, marketing, sales, product management), and how you can use them to launch your own products, build an audience, and treat your own services as a product.
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Jane Portman

Jane is an independent UI/UX consultant from Russia who helps software businesses make more money with strategic design. Jane enjoys writing and speaking at events, but most of all she likes to solve real-life business problems through smart UI design. Get her free course on managing designers here.

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