5 years of lean UX

Jeff Gothelf

Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX changed the way we look at designing products—including how we work with our colleagues in product management, software engineering, marketing, and executive leadership.

In this tactical talk, Jeff Gothelf, author of Lean UX, will share his key insights from 5 years of teaching, writing about, and practicing Lean UX.
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Jeff Gothelf

Jeff is a lean thinking and design evangelist, spreading the gospel of great team collaboration, product innovation, and evidence-based decision making. Jeff co-founded Neo Innovation after leading UX design teams at TheLadders and Web Trends. He’s the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience and Sense and Respond, out later this year.

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