How to manipulate people, but in a good way

Nir Eyal

As designers and makers, we have the power to change people's behavior. But what’s the right way to use this power? How can you use product psychology to persuade people ethically?

Join us for a DesignTalk with Nir Eyal, the bestselling author of the number-one ranked book on product design, Hooked: How to Build Habit-Forming Products. Nir will share his new research into how to persuade people for good.
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Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded 2 tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He’s the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

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