The new rules of designing with data

Nathan Kinch

Personal data has long been the raw material of the digital economy—its use has created value for businesses and their shareholders.

But all of this is changing—consumer trust is in a downward spiral, regulations are evolving, and people will soon be in control of their own data. We need to rethink how we ask for, acquire, and make use of personal data.

In this DesignTalk, Nathan Kinch, Founding Partner of >X and Head of Ecosystem Value and Growth at Mecco, will share insights from the leading edge of the personal data market. He’ll present practical examples to support the 3 design rules of data minimization, and provide a toolkit to assist with the application of these rules.
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Nathan Kinch

Nathan Kinch, Founding Partner of >X and Head of Ecosystem Value and Growth at Mecco. He spends his days focused on the shifting dynamic in the personal data market, experimenting with plant-based nutrition, and travelling the world with his wife, Bianca. After his sporting career was ended by injury, Nathan caught the problem solving bug—badly. He’s since designed value propositions, digital products, and differentiated business models for leading global brands, big and small.

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