The one type of user research that will transform your company

David Darmanin

As companies become more user-centric, designers are expected to build and run research programs to figure out what users want. But how do you know what questions to ask? How do you synthesize all of the date you collect? Should you follow the best practices of other organizations?

In this DesignTalk, Hotjar's CEO and Founder David Darmanin reveals how to build your own methodology to better understand your users. You’ll also learn how qualitative research had a deep and powerful impact on the future of Hotjar.
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David Darmanin

David is the CEO and founder of Hotjar. Over the 12 years before founding Hotjar he generated hundreds of millions of dollars in growth through consulting fast growing startups and Fortune 500 firms. He has built multiple teams, developed brands, and run hundreds of tests for his client—spanning across 19 languages, 12 currencies, and 13 industries. Today Hotjar is used on over 150,000 sites and is one of the fastest growing analytics startups in the world.

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