The job of user research is to help us be more certain in our work. Being more certain keeps us from building the wrong thing, and allows us to design and strategize with more accuracy. But sometimes being more certain means being pragmatic, less precious, and more practical. Not every project affords enough time or budget for proper research, and that’s okay. In this webinar, Gregg Bernstein, Senior Director of User Research for Vox Media (Vox.com, The Verge, Polygon, and more), will share how he’s scaling research to meet the needs of his product, editorial, and sales colleagues. He’ll walk through some common user research scenarios and questions, like how to get started when you don’t know where to start. This talk will cover:
Working closely with a support team
Being ok with rapid turnarounds
Embracing small samples
Balancing evaluative and generative research efforts
As the VP of Design Education at InVision, Aarron Walter wields 15+ years experience running product teams and promoting design best practices.
Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. Additionally, his guidance has influenced design culture at the White House, the US Department of State, and dozens of major corporations, startups, and venture capitalist firms.
You can follow @Aarron on Twitter to hear his hot design takes and read his best-selling book Designing for Emotion from A Book Apart. Learn more at aarronwalter.com.
Gregg Bernstein, Vox Media
Gregg Bernstein establishes user research practices for growing organizations. As senior director of user research for Vox Media, he spends his days advocating for and practicing user-centered product development. He speaks around the world about his work at conferences, most recently at UX Scotland 2018 and UX Insight 2018 (Utrecht), and for such companies as Sprout Social, Booking.com, CA Technologies, and more.