Communicating the value of design

Aarron Walter, Kerry Rodden and Leanne Waldal

You work hard as a designer, diligently approaching every interaction you create with your user’s experience top of mind. Still, sometimes you find it tough to shake the feeling that maybe—just maybe—your team’s contributions are undervalued by your company. Well, you might be right.

There’s a chance that the true bottom-line impact of your work isn’t getting properly measured and reported, and that presents a challenge when it comes time to convince the higher-ups to invest more in your design team. If that’s the case, this webinar can help.

Join Aarron Walter, VP of Design Education at InVision, as he moderates a discussion on the best ways to quantitatively and qualitatively measure design impact. His guests are two of the top experts on the subject:

  • Kerry Rodden, co-creator of Google’s HEART framework
  • Leanne Waldal, research leader at Dropbox, Autodesk, and more

Make your design team’s work matter where it counts the most. Register now to attend Communicating the Value of Design.

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Aarron Walter

As the VP of Design Education at InVision, Aarron Walter wields 15+ years experience running product teams and promoting design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. Additionally, his guidance has influenced design culture at the White House, the US Department of State, and dozens of major corporations, startups, and venture capitalist firms. You can follow @Aarron on Twitter to hear his hot design takes and read his best-selling book Designing for Emotion from A Book Apart. Learn more at

Kerry Rodden

Kerry Rodden is an independent consultant and data visualization designer and developer. In her previous role as a senior staff UX researcher at Google, she analyzed large-scale usage data to answer product design questions and originated the role of quantitative UX researcher. Kerry also led the creation of Google’s HEART framework for UX metrics and developed the sequences sunburst visualization as a way of representing aggregated user paths through a product.

Leanne Waldal

Leanne loves technology. She’s been an early tech adopter ever since her dad built her first computer, and she started her career as a statistician directly out of university.
For the past several years, Leanne has led research at Dropbox, Autodesk, and New Relic. Previous to those companies, she ran a consulting firm focused on research, QA, and testing for web and mobile. Ask her to give you a one-minute presentation on how Android is awesome (even though she does relent to using an iPad for content consumption).
Leanne loves opera and is an amateur cook, baker, and cocktail maker. She lives in San Francisco with her wife and teen daughter—plus two cats, one grand piano, and six stringed instruments.

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