News’s 404 page deserves a gold medal



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Sometimes things don’t go as planned.

One of the biggest moments at the opening ceremony of the 2014 Winter Olympics in Sochi was supposed to be the dramatic unveiling of the Olympic rings. But instead of five huge, glowing snowflakes coming together at the top of the arena and transforming into the rings, there were four circles and an asterisk.

Four years later, now in the middle of the Winter Olympics in PyeongChang in case you’re living under a rock, the folks at have a sense of humor about the technical mishap—they set their 404 page to show a photo of the fail, with “Sometimes things don’t go as planned” right under it. Nice.

404 page

They even include a search bar and directions for what to do next. Hats off to for going above and beyond and designing a medal-worthy 404 page.

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Kristin Hillery
Editor-at-Large at InVision.

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