Author

Jeff
Gothelf

Jeff is a lean thinking and design evangelist, spreading the gospel of great team collaboration, product innovation, and evidence-based decision making. Jeff co-founded Neo Innovation after leading UX design teams at TheLadders and Web Trends. He’s the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience and Sense and Respond, out later this year.