John S. Couch is the Vice President, UX and Design at Hulu. Recently, he was the Chief Creative Officer of The Shop and Head of Design and Senior Creative Director for Magento and eBay Enterprise. Couch was formerly an Entertainment and Technology Specialist focusing on cross-platform content strategies and development for television, film, Internet, mobile, video games, and emerging new media platforms. Earlier roles include VP at both CBS Interactive and Digital Kitchen. His many contributions have led to the success of Survivor, Big Brother, The Amazing Race, and the CSI franchise. John is a standing member of the Academy of Television Arts and Sciences, the Writer’s Guild of America. He is also a screenplay writer, and is fluent in Japanese.