Kinetic typography is an animation technique that uses moving text to capture attention, set a tone, and entertain. It seems to be everywhere right now—commercials, music videos, mobile apps, and websites use it to make their words more impactful and add an element of artistry.
But in no way is moving type having just a moment. It’s been around since the 1960s, when feature films started using animated opening titles instead of static text, and it’s not going anywhere any time soon. Alfred Hitchcock’s North by Northwest (1959) is credited as the first feature film to extensively use kinetic typography. Watch the two-minute opening title sequence:
And now, our featured presentation: For your inspiration we’ve gathered our favorite examples of kinetic typography found on Dribbble. Grab some popcorn and start scrolling.
To experiment with animation, designer Irma Hasanic played with the Mobil logo. Says Irma: “I wanted to focus on its gas station chain through the use of a fuel gauge. It appears as empty at first and as it starts to fill up with a red bar, it quickly transforms into the iconic red ‘o’ of the logo.” Clever!
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